Why Is Social Media An Important Component For Your Marketing Efforts?
Social media marketing helps validate your brand. A company’s social media presence, when executed correctly, tells consumers that their brand is active and focused on being experts in their industry. Social media is a great way to educate and inform your customers.
What Are The Differences Between Social Platforms?
Facebook is the biggest and most powerful social platform with well over 1 billion active monthly users. If you are a consumer based business, whether a startup or Fortune 500 you should be on Facebook. If you are not, you are missing out on an entire world of opportunity to engage with your customers.
Twitter is known as the “in the moment” platform with over 255 million active monthly users. Twitter is the perfect online marketing tool for businesses that want to interact with millenials.
Instagram is a visual platform designed to interact with customers through photos and videos.
LinkedIn is regarded as the professional platform. It largely focuses on B2B (business-to-business) social networking and marketing versus B2C (business-to-consumer).
Google+, YouTube, Foursquare, Snapchat and Pinterest are other social network sites that have their individual purpose and benefits.
Benefits Of Using Social Media