What Is SEO (Search Engine Optimization)

SEO is making your website easy for both users and search engine robots to understand. Search engines cannot always understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users, ultimately providing “answers” to the searcher’s “questions”. SEO helps your site be a potential answer or option to a user’s query.


Why Is SEO Important?

SEO will increase your website traffic.
With analytics and reporting tools, you will be able to clearly see the traffic results to your site. Results don’t necessarily start immediately, but the momentum builds quickly and with consistency, you will see a steady increase in traffic to your site, which ultimately gives the business the opportunity to convert that traffic to sales.

SEO gives a higher brand credibility.
People trust Google and trust that the listings are reputable.

SEO statistically provides better ROI than traditional ads.
Any marketing or advertising investment must provide a return on investment (ROI) or it isn’t worth doing. Being clear on your ROI is critical in making decisions. SEO is measurable through analytics so it is easy to make future investment decisions.

What Is The Objective With SEO?

To customize your website pages for search engine results to boost traffic and sales.

Benefits Of Organic SEO

SEO is a much more affordable option in comparison to pay-per-click (PPC) long term. Organic listings don’t require an advertising budget. However they do require time and effort, whether by the business directly, which comes with labor costs or hiring a professional company to do the work on your behalf, which comes at a cost for their time and expertise.

• More affordable over time compared to PPC
• Your website gains more value with Google
• Increased traffic to website
• Higher brand credibility
• Clear ROI compared to traditional ads

Why Would A Business Use Both SEO And PPC?

Pay-per-click (PPC) is a platform that offers immediate execution with quick results, while buying time to organically optimize your website. Once your site gains better ranking through organic SEO efforts on the search engine pages, businesses can often reduce or even eliminate PPC on many, if not all keywords.