What Is SEO (Search Engine Optimization)
SEO is making your website easy for both users and search engine robots to understand. Search engines cannot always understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users, ultimately providing “answers” to the searcher’s “questions”. SEO helps your site be a potential answer or option to a user’s query.
Why Is SEO Important?
SEO will increase your website traffic.
SEO gives a higher brand credibility.
SEO statistically provides better ROI than traditional ads.
What Is The Objective With SEO?
To customize your website pages for search engine results to boost traffic and sales.
Benefits Of Organic SEO
SEO is a much more affordable option in comparison to pay-per-click (PPC) long term. Organic listings don’t require an advertising budget. However they do require time and effort, whether by the business directly, which comes with labor costs or hiring a professional company to do the work on your behalf, which comes at a cost for their time and expertise.
• More affordable over time compared to PPC
Why Would A Business Use Both SEO And PPC?
Pay-per-click (PPC) is a platform that offers immediate execution with quick results, while buying time to organically optimize your website. Once your site gains better ranking through organic SEO efforts on the search engine pages, businesses can often reduce or even eliminate PPC on many, if not all keywords.