Pay Per Click & Google AdWords
Why Do Businesses Use Google AdWords?
Google AdWords is a pay-per-click (PPC) service which provides a platform to create and run online ads for your business. These clickable ads are then displayed in Google’s search results.
What Are Some Benefits To Using Google AdWords?
One of the main advantages that online marketing has over traditional platforms is that it is easy to measure your return on investment (ROI). The reporting helps you measure what is working and what is not so you can adjust to maximize your investment.
How Does It Work?
Specific keywords combined with filters provide options to narrow your audience based on location, time of day, language and several other preferences. Placement in the search results are determined by several factors, including budget. Both daily and total budgets are set. You are charged only when someone clicks on your ad, rather than when it is displayed.
How Long Does It Take?
Google AdWords begin to appear in the search results as soon as your campaign is live.
What Is The Difference Between PPC and SEO?
Pay-per-click (PPC) is paying for advertising space for specific targeted keywords on search results pages.
Search Engine Optimization (SEO) is optimizing your website and content to rank higher for specific targeted keywords in organic search results.