New customers are pretty hard to come by in most businesses. The more specialized your business or industry, the more difficult the customers are to come by. Most business owners and managers agree it is easier to keep a current customer than to find a new one.
If this is the case, then why do we not always treat our customers as the pot of gold they are. Are we complacent, or do we think the grass is greener with the next customer or do we just get bored? Like everything in life, we sometimes take the most precious commodities for granted.
So, how do we give our customers the best experience we can? It comes down to childhood basics really…
Treat them with respect. No matter how many times you’ve heard the question, it is usually the first time this customer is asking.
Treat others as you would wish to be treated. Remember how you feel when someone is condescending to you, rolling their eyes, busy playing on their phone, or doesn’t acknowledge you.
Treat every opportunity like a first and last impression. We usually make an effort to be extra nice or go above beyond to make a first or lasting impression when we want to. You should always want to when it comes to your pots of gold.