why TROIKA ?



We believe all businesses must have long-term goals, a solid vision, and an effective strategy to create and achieve the results they deserve and desire. We create campaigns that incite powerful reactions and consistently combine expertise with motivation and a passion for innovative thinking.

Leading with the heart of your company, communication with intention is everything. We pride ourselves on understanding the new realities about consumers. We determine the goals and objectives of the business and translate that into actions that will appeal to the audience and deliver results. As the advertising world continues to evolve we refuse to let the everyday process kill creativity.

Who we are:
The Troika Group is headquartered in West Palm Beach, Florida and services clients in the local market, as well as clients throughout the United States.

Founded in 2007 and a combined 50 years of creative and strategic experience, we continue to navigate a rapidly changing media landscape.

Today The Troika Group offers integrated communications that encompass brand strategy, digital, advertising, design, public relations, content creation & social media.

What we do:
The Troika Group has developed considerable expertise in particular areas of consumer based marketing campaigns. We have full-service specialties in homebuilding, retail, banking, law firms as well as trades. We also are deeply credentialed in business-to-business, food & restaurant, developers & educational categories.

Our strategic capabilities encompass brand & campaign work, media planning, advertising and market strategies, reputation management and public relations, through traditional and digital approaches.

We have a complete suite of in-house design & execution capabilities including full video services, photography, illustration, print production, digital development, custom content writing.

How we do it:
As an independent agency, we believe that inspirational work thrives with a collaborative partnership. Flexibility & accountability are the main reasons we make smarter, sharper and more effective work.



From print ads to direct mail campaigns, we’ll guide you through producing the best content and sales tools for your industry.

Advertising Campaigns
  • Traditional advertising
  • Creative advertising
  • Strategy-driven campaigns
  • Key success metrics
Branding
  • Brand creation and management (evaluation, evolution and messaging)
  • Brand positioning
  • Stationary Packages
Creative Design
  • Logos
  • Graphic design
  • Illustration
  • Collateral materials
  • Brochures
  • Package design
View our Social Media Packages

 

View our Branding Design Packages

We develop digital and social media strategies that drive traffic to your site and help convert prospects to customers.

Digital Online Campaigns
  • Email marketing
  • Digital Marketing (Pay per click, retargeting, behavioral)
  • Quality search engine marketing
  • Search engine optimization
  • Analytics of performance
  • Reputation management
Website Design
  • Design well-optimized website
  • Integration of site into CMS (i.e. WordPress, Joomia, etc.)
  • Easy navigation
  • User friendly
Social Media Management
  • Social profile creation
  • Blog design, set up and optimization
  • Boosting audience engagement
  • Maintaining a social presence
  • Media & Public Relations
  • Raise visibility and expert status by leveraging endorsements, press releases and brand exposure.
View our Digital Advertising Packages

Raise visibility and expert status by leveraging endorsements, press releases and brand exposure.

Media
  • Television, radio, on-air
  • Outdoor: billboard, bus stop, etc.
  • Print
  • Digital marketing
Public Relations
  • Story Positioning
  • Relationship building with your audience
  • Positive stories to enhance your business
  • Event promotion/marketing
  • Audience insight
  • Reputation management
  • Media pitches

Sandi Quigley

President

Sandi Quigley has been a titan in the advertising arena in South Florida for nearly 25 years. She began her career as Marketing Director for Lennar Homes overseeing multimillion-dollar advertising campaigns and strategies that were both efficient and effective. During her ten years at Lennar, Ms. Quigley was instrumental in opening and selling out many new home communities throughout Florida.

Wanting to take on a new challenge and share her marketing expertise with other companies, Ms. Quigley ventured out on her own in 2007 and founded Quigley Marketing Group in West Palm Beach. As the chosen firm to lead the post-merger rebranding and marketing efforts of the Central Palm Beach County Chamber of Commerce, formerly Palms West and Lake Worth, these tremendous contributions were just part of the reason her firm was names “Business of the Year” in 2012.

Ms. Quigley’s no-nonsense, straightforward approach to strategy is what sets her apart from the rest. She has an innate ability to listen, to find out the real needs of the business and the story that is yearning to be expressed. She truly believes that success happens when your unique message intersects with the right strategy and execution.

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Jeffrey Auchter
VP Marketing & Advertising
Jeffrey Auchter
VP Marketing & Advertising

With thirty years in the marketing and advertising industry, Jeffrey Auchter is one of the most respected marketing professionals in South Florida, specifically in the real estate and housing market. An acknowledged expert in product design and merchandising, Mr. Auchter has spent much of his career working for big builders and land developers. He brings a plethora of experience and knowledge to his clients.

Click here to View Linkedin Profile [icon name=icon-linkedin]

With thirty years in the marketing and advertising industry, Jeffrey...

Hallie Agostinelli
Vice President
Hallie Agostinelli
Vice President

With over 30 years of experience from Marriott Hotels, Wells Fargo Home Mortgage and with her most recent position of Area Director at BNI South Florida, Hallie has joined the Troika team to oversee the day-to-day operation. With her expertise in helping businesses position themselves to be competitive in their market, Hallie will translate that to our client experience to ensure they receive the level of service they expect and deserve.

With over 30 years of experience from Marriott Hotels, Wells...

Louise Scopelitis
Creative Visionary
Louise Scopelitis
Creative Visionary

Having over two decades of graphic design and branding experience, Louise consistently showcases her stylish and innovative designs when put to task. The scope of her branding talents is utilized by a variety of clients, through print ads, logo design, product packaging, online media and all forms of print collateral, including high-end brochures and premier publications.

Having over two decades of graphic design and branding experience,...

Jeff Duckworth
Creative & Coding Specialist
Jeff Duckworth
Creative & Coding Specialist

Jeffrey Duckworth is an accomplished graphic designerwith over a decade of experience working with clients all over the world. He approaches each project as a new challenge, looking for ways to design in order to communicate with the world. He graduated from the College of Design at North Carolina State University.

Jeffrey Duckworth is an accomplished graphic designerwith over a decade...

Jessica Quigley
Marketing Assistant
Jessica Quigley
Marketing Assistant

Jessica Quigley has the creative gene and graduated in 2017 with her Bachelor’s Degree in Communications from Lynn University. A prime millennial, Jessica is versed in social media strategies and helps with creative advertising campaigns and account services.

Jessica Quigley has the creative gene and graduated in 2017...

What Our Clients Are Saying About Us:

We could tell you what we do and how it has helped our clients, but we thought it would be helpful to have our clients tell you. Our clients were gracious enough to share their experience with The Troika Group and we’ve helped them flourish and grow, which in turn helps us flourish and grow.

Take a couple of minutes to find out what they found helpful using The Troika Group.

testimonial

Brian Korte

Korte & Wortman, P.A.

We have worked with Sandi Quigley and her team for some time. In the recent year, she has helped us rebrand with a professional look, strategically place our advertising based on our geographical focus and target customer, as well as measure our investment. Her expertise has helped our firm grown this past year alone by 61%.

If you are looking to grow your business, I highly recommend that you consider Sandi and her team of professionals!

Daniel Haverman

Haverman Law Firm

My website was almost 10 years old, the colors were dark, even the font seemed wrong. So I asked Sandi Quigley of the Troika Group to completely revamp it. The new design and layout are very professional. The website is clean, easy to read and the color scheme is beautiful. It is also very easy to navigate through. Sandi worked with me to get the wording exactly the way I wanted it and then she wrote it so that it actually feels as if the writer is talking to the reader. Sandi is also posting messages on my law firm’s Facebook account. The topics are relevant, interesting and are getting me lots of Likes and Shares. Overall, I couldn’t be more delighted with the results of Sandi Quigley’s work. I highly recommend Sandi Quigley and the Troika Group.

Area Networking Expert Joins Local Marketing Firm
Posted by The Troika Group April 5, 2018

WEST PALM BEACH, FL (January 15, 2018) – The Troika Group, a West Palm Beach based advertising firm that focuses on marketing strategies and execution, has named Hallie Agostinelli as their Vice President. In her new position, Agostinelli will be tasked with the day-to-day operation and building client relationships. With over 30 years of experience,… Read More

Your Customer’s Experience Should Not be Your Experiment
Posted by The Troika Group April 5, 2018

New customers are pretty hard to come by in most businesses. The more specialized your business or industry, the more difficult the customers are to come by. Most business owners and managers agree it is easier to keep a current customer than to find a new one.  If this is the case, then why do… Read More

Sally Byrd – Vice President & Financial Sales Manager, First Citizens Bank
Posted by The Troika Group November 17, 2016

Sally Byrd, a seasoned banking veteran, has been in banking management for over twenty years. She has held positions with some of the nation’s largest, most successful banks. However recently, Sally decided she wanted to work with an organization that was more community focused which allowed her the opportunity to use her talents to help… Read More

 

2041 Vista Parkway
Suite 102
West Palm Beach, FL 33411
O: 561.232.3160
F : 561.584.6561
E-mail: squigley@thetroikagroup.com

 

We are located in West Palm beach,
just west of the Turnpike off Okeechobee Boulevard.
We look forward to meeting with you.

 

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