why TROIKA ?
We believe all businesses must have long-term goals, a solid vision, and an effective strategy to create and achieve the results they deserve and desire. We create campaigns that incite powerful reactions and consistently combine expertise with motivation and a passion for innovative thinking.
Leading with the heart of your company, communication with intention is everything. We pride ourselves on understanding the new realities about consumers. We determine the goals and objectives of the business and translate that into actions that will appeal to the audience and deliver results. As the advertising world continues to evolve we refuse to let the everyday process kill creativity.
Who we are:
The Troika Group is headquartered in West Palm Beach, Florida and services clients in the local market, as well as clients throughout the United States.
Founded in 2007 and a combined 50 years of creative and strategic experience, we continue to navigate a rapidly changing media landscape.
Today The Troika Group offers integrated communications that encompass brand strategy, digital, advertising, design, public relations, content creation & social media.
What we do:
The Troika Group has developed considerable expertise in particular areas of consumer based marketing campaigns. We have full-service specialties in homebuilding, retail, banking, law firms as well as trades. We also are deeply credentialed in business-to-business, food & restaurant, developers & educational categories.
Our strategic capabilities encompass brand & campaign work, media planning, advertising and market strategies, reputation management and public relations, through traditional and digital approaches.
We have a complete suite of in-house design & execution capabilities including full video services, photography, illustration, print production, digital development, custom content writing.
How we do it:
As an independent agency, we believe that inspirational work thrives with a collaborative partnership. Flexibility & accountability are the main reasons we make smarter, sharper and more effective work.
From print ads to direct mail campaigns, we’ll guide you through producing the best content and sales tools for your industry.
- Traditional advertising
- Creative advertising
- Strategy-driven campaigns
- Key success metrics
- Brand creation and management (evaluation, evolution and messaging)
- Brand positioning
- Stationary Packages
- Graphic design
- Collateral materials
- Package design
We develop digital and social media strategies that drive traffic to your site and help convert prospects to customers.
Digital Online Campaigns
- Email marketing
- Digital Marketing (Pay per click, retargeting, behavioral)
- Quality search engine marketing
- Search engine optimization
- Analytics of performance
- Reputation management
- Design well-optimized website
- Integration of site into CMS (i.e. WordPress, Joomia, etc.)
- Easy navigation
- User friendly
Social Media Management
- Social profile creation
- Blog design, set up and optimization
- Boosting audience engagement
- Maintaining a social presence
- Media & Public Relations
- Raise visibility and expert status by leveraging endorsements, press releases and brand exposure.
Raise visibility and expert status by leveraging endorsements, press releases and brand exposure.
- Television, radio, on-air
- Outdoor: billboard, bus stop, etc.
- Digital marketing
- Story Positioning
- Relationship building with your audience
- Positive stories to enhance your business
- Event promotion/marketing
- Audience insight
- Reputation management
- Media pitches
What Our Clients Are Saying About Us:
We could tell you what we do and how it has helped our clients, but we thought it would be helpful to have our clients tell you. Our clients were gracious enough to share their experience with The Troika Group and we’ve helped them flourish and grow, which in turn helps us flourish and grow.
Take a couple of minutes to find out what they found helpful using The Troika Group.
Brian KorteKorte & Wortman, P.A.
We have worked with Sandi Quigley and her team for some time. In the recent year, she has helped us rebrand with a professional look, strategically place our advertising based on our geographical focus and target customer, as well as measure our investment. Her expertise has helped our firm grown this past year alone by 61%.
If you are looking to grow your business, I highly recommend that you consider Sandi and her team of professionals!
Daniel HavermanHaverman Law Firm
My website was almost 10 years old, the colors were dark, even the font seemed wrong. So I asked Sandi Quigley of the Troika Group to completely revamp it. The new design and layout are very professional. The website is clean, easy to read and the color scheme is beautiful. It is also very easy to navigate through. Sandi worked with me to get the wording exactly the way I wanted it and then she wrote it so that it actually feels as if the writer is talking to the reader. Sandi is also posting messages on my law firm’s Facebook account. The topics are relevant, interesting and are getting me lots of Likes and Shares. Overall, I couldn’t be more delighted with the results of Sandi Quigley’s work. I highly recommend Sandi Quigley and the Troika Group.