why TROIKA ?

 

We believe all businesses must have long-term goals, a solid vision, and an effective strategy to create and achieve the results they deserve and desire. Leading with the heart of your company, communication with intention is everything. We pride ourselves on understanding the new realities about consumers. We determine the goals and objectives of the business and translate that into actions that will appeal to the audience and deliver results. As the advertising world continues to evolve we refuse to let the everyday process kill creativity. We create campaigns that incite powerful reactions and consistently combine expertise with motivation and a passion for innovative thinking.

From print ads to direct mail campaigns, we’ll guide you through producing the best content and sales tools for your industry.

Advertising Campaigns
  • Traditional advertising
  • Creative advertising
  • Strategy-driven campaigns
  • Key success metrics
Branding
  • Brand creation and management (evaluation, evolution and messaging)
  • Brand positioning
  • Stationary Packages
Creative Design
  • Logos
  • Graphic design
  • Illustration
  • Collateral materials
  • Brochures
  • Package design

We develop digital and social media strategies that drive traffic to your site and help convert prospects to customers.

Digital Online Campaigns
  • Email marketing
  • Digital Marketing (Pay per click, retargeting, behavioral)
  • Quality search engine marketing
  • Search engine optimization
  • Analytics of performance
  • Reputation management
Website Design
  • Design well-optimized website
  • Integration of site into CMS (i.e. WordPress, Joomia, etc.)
  • Easy navigation
  • User friendly
Social Media Management
  • Social profile creation
  • Blog design, set up and optimization
  • Boosting audience engagement
  • Maintaining a social presence
Video Production
  • Concept
  • Pre-production
  • Shoot
  • Design
  • Editing

Raise visibility and expert status by leveraging endorsements, press releases and brand exposure.

Media
  • Television, radio, on-air
  • Outdoor: billboard, bus stop, etc.
  • Print
  • Digital marketing
Public Relations
  • Story positioning
  • Relationship building with your audience
  • Positive stories to enhance your business
  • Event promotion/marketing
  • Audience insight
  • Reputation management
  • Media pitches

Sandi Quigley

President

Sandi Quigley has been a titan in the advertising arena in South Florida for nearly 20 years. She began her career as Marketing Director for Lennar Homes overseeing multimillion-dollar advertising campaigns and strategies that were both efficient and effective. During her ten years at Lennar, Ms. Quigley was instrumental in opening and selling out many new home communities throughout Florida.

Wanting to take on a new challenge and share her marketing expertise with other companies, Ms. Quigley ventured out on her own in 2007 and founded Quigley Marketing Group in West Palm Beach. As the chosen firm to lead the post-merger rebranding and marketing efforts of the Central Palm Beach County Chamber of Commerce, formerly Palms West and Lake Worth, these tremendous contributions were just part of the reason her firm was names “Business of the Year” in 2012.

Ms. Quigley’s no-nonsense, straightforward approach to strategy is what sets her apart from the rest. She has an innate ability to listen, to find out the real needs of the business and the story that is yearning to be expressed. She truly believes that success happens when your unique message intersects with the right strategy and execution.

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Jeffrey Auchter
VP Marketing & Advertising
Jeffrey Auchter
VP Marketing & Advertising

With thirty years in the marketing and advertising industry, Jeffrey Auchter is one of the most respected marketing professionals in South Florida, specifically in the real estate and housing market. An acknowledged expert in product design and merchandising, Mr. Auchter has spent much of his career working for big builders and land developers. He brings a plethora of experience and knowledge to his clients.

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With thirty years in the marketing and advertising industry, Jeffrey...

Louise Scopelitis
Creative Visionary
Louise Scopelitis
Creative Visionary

Having over two decades of graphic design and branding experience, Louise consistently showcases her stylish and innovative designs when put to task. The scope of her branding talents is utilized by a variety of clients, through print ads, logo design, product packaging, online media and all forms of print collateral, including high-end brochures and premier publications.

Having over two decades of graphic design and branding experience,...

Jeff Duckworth
Creative & Coding Specialist
Jeff Duckworth
Creative & Coding Specialist

Jeffrey Duckworth is an accomplished graphic designer with over a decade of experience working with clients all over the world. He approaches each project as a new challenge, looking for ways to design in order to communicate with the world. He graduated from the College of Design at North Carolina State University.

Jeffrey Duckworth is an accomplished graphic designer with over a...

Jessica Quigley
Marketing Intern
Jessica Quigley
Marketing Intern

Jessica Quigley has the creative gene and is currently finishing up her Bachelor’s Degree at Lynn University. A prime millennial, Jessica is versed in social media strategies and helps with creative advertising campaigns and account services.

Jessica Quigley has the creative gene and is currently finishing...

JR Sheriff
Account Services
JR Sheriff
Account Services

JR is the newest team member at The Troika Group but has jumped right in getting to know the client’s needs. With more than 10 years of experience helping customers, JR continues to build a solid rapport with the clients and works hard to help ensure quality and efficiency in their process.

JR is the newest team member at The Troika Group...

Chrissy Lambert
Advertising and PR Specialist
Chrissy Lambert
Advertising and PR Specialist

Chrissy Lambert has more than 10 years of experience in public relations, marketing, special events and social media. She began her career at one of the leading public relations firms in South Florida and gained valuable skills working with numerous clients across a variety of industries, including travel and hospitality, retail, nonprofit and education. Most recently, she was the Executive Director of Communications for the largest network of fine art, jewelry and antique shows in the country. Ms. Lambert has a bachelor’s degree in Public Relations from the University of Miami.

Chrissy Lambert has more than 10 years of experience in...

Sarah Knoess
Social Media Specialist
Sarah Knoess
Social Media Specialist

A recent graduate with a B.A. in Communications from Florida Gulf Coast University, Sarah Knoess has hit the ground running with The Troika Group. An expert in social media, Ms. Knoess has helped many of the clients enhance their social media presence and audience engagement.

A recent graduate with a B.A. in Communications from Florida...

What Our Clients Are Saying About Us:

We could tell you what we do and how it has helped our clients, but we thought it would be helpful to have our clients tell you. Our clients were gracious enough to share their experience with The Troika Group and we’ve helped them flourish and grow, which in turn helps us flourish and grow.

Take a couple of minutes to find out what they found helpful using The Troika Group.

Brian Korte

Korte & Wortman, P.A.

We have worked with Sandi Quigley and her team for some time. In the recent year, she has helped us rebrand with a professional look, strategically place our advertising based on our geographical focus and target customer, as well as measure our investment. Her expertise has helped our firm grown this past year alone by 61%.

If you are looking to grow your business, I highly recommend that you consider Sandi and her team of professionals!

Timothy Sansbury

Headmaster Wellington Christian School

What started off as a marketing plan, turned into an overall comprehensive look at our organization. The Troika Group has shown an incredible willingness to learn what they didn’t already know about the particulars of education and apply their expertise to what we are already to doing.

Sally Byrd – Vice President & Financial Sales Manager, First Citizens Bank
Posted by The Troika Group November 17, 2016

Sally Byrd, a seasoned banking veteran, has been in banking management for over twenty years. She has held positions with some of the nation’s largest, most successful banks. However recently, Sally decided she wanted to work with an organization that was more community focused which allowed her the opportunity to use her talents to help… Read More

FIRST CITIZENS BANK WELCOMES CHRISTINE MOORE AS PART OF HEALTHCARE SPECIALTY GROUP
Posted by The Troika Group November 10, 2016

PALM BEACH GARDENS, FLA – November 8, 2016 – Christine A. Moore, MBA, CMPE, is the most recent addition to First Citizens Bank as Senior Vice President of their Healthcare Specialty Group. Moore has been working in the banking and financial services profession for over thirty years, with almost twenty focusing on working with physicians,… Read More

LOCAL COMMUNITY BANKER LAURA KING NAMED FINALIST FOR CHAMBER WOMAN OF THE YEAR
Posted by The Troika Group November 10, 2016

PALM BEACH GARDENS, FLA – November 2, 2016 – Laura King, Vice President at First Citizens Bank has been named one of four finalists for the prestigious award of Woman of the Year. The Palm Beach North Chamber of Commerce hosts its Women in Business Council’s Woman of the Year Annual Luncheon on November 10,… Read More

 

2041 Vista Parkway
Suite 102
West Palm Beach, FL 33411
O: 561.232.3160
F : 561.584.6561
E-mail: squigley@thetroikagroup.com

 

We are located in West Palm beach,
just west of the Turnpike off Okeechobee Boulevard.
We look forward to meeting with you.

 

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